They might not call it “dowry” anymore but the the custom still very much exists – The bride’s family fretting over how much the (subtle) demand is going to be, and the groom’s family wondering exactly in which manner to bring it up… But over time, many things have changed when it comes to this tradition. Unexpected people are breaking the norm and this groom’s father’s response to the dowry question proves it! Watch this Biba ad about how some changes are so simple yet so beautiful.