Technology has drastically impacted the way people consume entertainment and information. Most people are preceding the analog and expensive cable TV subscriptions favoring streaming video services such as Layarkaca21 which are less expensive. Moreover, according to research, most people were moving to mobile platforms, another alternative to cable TVs. The fast advancement of video technology is the fundamental cause behind this. Over the last few years, video material has been increasingly popular. Indeed, improvements in that industry have made videos so ubiquitous that Cisco research predicts that videos will account for 80% of all internet traffic soon. However, the live streaming video had the most impact out of all sorts of video material.
Below are some of the reasons why video streaming is becoming more popular.
It offers convenience
One of the reasons why live streaming is gaining popularity is due to the convenience that it offers. For instance, it means you are not limited to a specific schedule. This is because you can watch a program whenever you want when you get the time. That means you can watch a program even as you travel and at any time of the day or night. Unlike online streaming, cable TVs have to follow certain schedules. Therefore, you can only watch the program when it is airing. Therefore can be quite limiting to most people as they also have other schedules that may not align with the TV schedule. Therefore, the convenience that live streaming offers is one reason its gaining popularity.
It is scalable
Another advantage of online streaming videos and movies is the scalability that the different live streaming services offer. Many services allow customers to pay for the features and functionality they want. Consumers may pay for the material they want to see while avoiding paying for services and programs they don’t want or need. This is unlike cable tv, where you have to pay a set amount of money, and most of the time, it is for programs you will not watch. Therefore, it offers this kind of flexibility and scalability is another reason why online live streaming is gaining popularity.
It is personalized
Recommendations are made based on watching profiles in video streaming applications and services. This results in a personalized array of content recommendations according to consumers’ preferences. Therefore, you get to watch more content of your personal preference and it is highly recommended to you on the platforms.
It’s a Shift in Demographics
Millennials and Generation Xers are leading the way when it comes to the transition away from cable television. Sixty-three percent of Millennials use streaming services to view live content, and these services put that potential in their hands.
It is less expensive hence affordable
For the video production sector, the transition toward streaming video and live programming brings both obstacles and possibilities. It all comes down to the money. While convenience, scalability, and customization are all important factors in the transition away from cable TV, most budget-conscious customers opt to cut the cord to save money. Those ready to adapt by responding to these changes and surfing the wave will enhance their position in existing markets and expand their reach beyond their current capabilities.
In conclusion, streaming movies and videos online is set to even become more popular soon due to its numerous advantages.