A woman’s Facebook post calling out the ‘unrealistically small’ sizing in H&M has been shared more than 8,000 times since being posted on Monday 13 June.

Ruth Clemens, who is studying for a PhD in Comparative Literature at Leeds Trinity University, took the photo after visiting the Leeds H&M store on Monday.

Despite being a size 14, she picked up a pair of £10 size 16 jeans in the hope they would easily fit.

Dear H&M,
I was browsing your sale items in your Leeds store and spotted this pair of kick flare jeans. They were only a tenner – bargain! – and a size 16. I’m normally a size 14 on my hips (occasionally 16 if buying trousers) so I thought I’d try them on. It did not go well.
As I’m sure you’re aware, size 16 is the largest size you stock (apart from in your plus size range, which is very limited in store and does not offer the range of styles for the fashion-conscious that are available in smaller sizes).
I am not overweight (not that that should matter) and although I’m 5 foot 11 my body is pretty average shape-wise. It’s already difficult enough for me to find clothes that fit well because of my height, why are you making jeans that are unrealistically small? Am I too fat for your everyday range? Should I just accept that accessible and affordable high street and on-trend fashion isn’t for people like me?

You might recognise the top I’m wearing – it’s one of yours and it’s a size Medium. Sort it out would you.

#whatdoesplussizeevenmean #bodypositive #fashionforall

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