Ever pondered what the genuine importance of “pujo” is? What’s more, what is the importance behind Durga Puja pandals that Bengali’s so meticulously set up each year? Asian Paints Sharad Shamman is a grant established to perceive innovativeness in Durga Puja pandals and has been as one from a Bengali’s Durga Pujo logbook since its initiation in 1985.

What’s more, after innumerable champs, festivity of special topics and perceiving splendid craftsmen more than three decades, Asian Paints Sharad Shamman keeps on being the characterizing voice with regards to Durga Pujo grants in Kolkata.
This year with a specific end goal to support and stir the genuine soul of Pujo in the hearts of today’s Bengali youth, Asian Paints Sharad Shamman has discharged an advanced film titled, ‘Pujo Elo Phire’ – a beguiling story of 4 adolescents finding the significance of “their” Pujo. Along the way, they are aided by some of Kolkata’s driving illuminating presences, individuals who have been nearly connected with Asian Paints Sharad Shamman.

All the while, the adolescents likewise help other people around them rethink the importance of Pujo. Watch the enchantment unravel as the genuine significance of Pujo changes the lives of these youth