When a noteworthy American organization sends you a cut it out letter, you ought to presumably be afraid. Unless obviously that organization is Netflix, in light of the fact that as obvious from this splendid letter that they simply sent to the owner of ‘Strange Things’ themed pop up bar called The Upside Down in Chicago, their quit it letter couldn’t be any more pleasant, or any more interesting.
“I heard you launched a Stranger Things Pop-Up bar,” write the Director/Senior Counsel for Content and Brand IP. “Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show…but unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up.” And he was right, they had no deal, but instead of telling them to shut down the place, the Netflix agent revealed to them that they could remain open until the point when their planned end date in September before closing down the letter in a similarly amazing way.
“We love our fans more than anything, but you should know that the demogorgon is not always as forgiving. So please don’t make us call your mom.”
Way to go, Netflix!
When the entertainment company found out, they sent a cease-and-desist letter
“Danny and Doug, my walkie talkie is busted so I had to write this note instead. I heard you launched a Stranger Things pop-up bar at your Logan Square location. Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (Just wait until you see Season 2!) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up. You’re obviously creative types, so I’m sure you can appreciate that it’s important to us to have a say in how our fans encounter the worlds we build.
We’re not going to go full Dr. Brenner on you, but we ask that you please (1) not extend the pop-up beyond its 6 week run ending in September, and (2) reach out to us for permission if you plan to do something like this again. Let me know as soon as possible that you agree to these requests.
We love our fans more than anything, but you should know that the demogorgon is not always as forgiving. So please don’t make us call your mom.”
