We may be the land of KamaSutra, but talking about our sexual needs is not accepted in our society. Sexuality is still a taboo subject, and in the public realm, sex is something we pretend to do only to procreate, and not enjoy. This is especially true for women, because there is a lot of pressure on them to seem like sexless creatures with no desires of their own.

However, things may be changing, courtesy e-commerce. The ‘e’ here stands not only for ‘electronic’, but also ‘erotic.’ Websites like It’sPleazure, ThatsPersonal, ShyCart, Kaamastra, and IMbesharam cater to the needs of people looking to spice things up in their sex lives. From well-known products like lubricants, to kinky things like role-play costumes and Fifty Shades of Grey paraphernalia, these companies are helping people enjoy sex.

The numbers of these companies suggest that Indians are taking major leaps forward in embracing their sexual needs.

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Internal data from ThatsPersonal also threw up some very unexpected information. Apparently, Gujarat is responsible for 17 percent of their ‘adult games’ sales. The women of Imphal and Agartala are big fans of Fifty Shades of Grey products, while those in Jodhpur, Ajmer, and Jaisalmer love role-play costumes.

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Women are clearly coming out from the shell they had been restricted to as far as sexuality is concerned, and exploring the world of sex products.

At the rate at which these companies are growing, and women are embracing all manner of kinky sex products, it seems like India is all set for a much-needed sexual revolution.

H/T – Economic Times