Mercedes-Benz in Mexico has come up with two brilliant print ads to promote their Intelligent Light System that provides 60% more visibility on the road. The ads feature silhouettes of a cow and a deer standing in the middle of the road at night. The headlights of the Mercedes in front of them are so strong, that they create an “X-ray vision” of the insides of the animals. Check out the ads below.



Excellent art direction. The agency is BBDO, Mexico City, Mexico. Share this post with a fellow creative and voice your views in the comments below.