Lisbon-based designer/copywriter Filipe de Carvalho has created a series of self-descriptive posters titled MetaType that show the colors, fonts and text-styles used in them. Filipe works as a copywriter for excentricGREY and has created award-winning work for brands like Vodafone, Volvo, Samsung, Chevrolet and Heineken to name a few.
Through MetaType, Filipe wanted to play with colors, typography and the literal meanings of each word. He describes it as a personal project about meta descriptions, where words represent exactly what you see and nothing is left meaningless, to the extent that even the MetaType logo is written with a typeface named Meta. Check out the project below.