The concept of ‘sex’ is nothing short of a taboo in our society. With so much stigma around this innocent word, a woman speaking about it seems nothing short of a sacrilege. A man expressing his desires and his sexuality might be acceptable but a woman doing the same? NO NO NO!!

Since childhood, males are given more freedom than their sisters; they are not even told what every woman is told that sex is something acceptable only after marriage that too in service of their counterparts. Thus at the end of the day, every woman hides her sexuality while the man talk about it in groups, though not so often.

Durex in their latest ad go against the social norms of sex and shows that she wants it and she’s not ashamed.

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