By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron’s car when the valet brought it back.
India is an diverse country with so many states and all of them have different cultures. Habits like food clothing language everything changes with the borders. There can be so many colors seen in our country when it comes to culture.