Durex is the new brand in the market that is set to compete with Amul when it comes to marketing. Just like Amul, Durex has started creating wide reach of its brand online through intelligent marketing techniques.

Last time Durex was talked about Virushka’s And Sonam’s wedding.

It also took a clever dig on the falling value of rupee and then on England after it got out of the FIFA World Cup.

Now Durex is back with another hilarious Content and they have used Yahoo Messenger. The messenger which introduced everyone to the term “online chat” has been taken down by the company due to lack of popularity and posted a tribute video to Yahoo Messenger in which they very cleverly placed their brand.

Here is the tweet

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