Many brands are using the latest VR technology, that lets you rotate a video while watching it. This ad against domestic violence uses it in a very innovative way to deliver a very powerful message.

The video shows a Russian couple in a tense standoff on a dinner table, but there’s something which misses your eye. Check it out.

So you scrolled to read the text as it unfurled? Now, watch the video a second time, and as the ad says, “Do not look the other way.” Stay focused on the woman.

Nobody talks about it.
It happens behind the locked doors
No one will see it, no one will hear it. Noone will know it happens.
It becomes a death sentence for 14 000 russian women every year.
Domestic violence.