Brazilian Ministry Of Labour and Agência Um, Sao Paulo, have come up with a hard-hitting campaign against child labour that reminds us to speak up, or it won’t stop. The three ad series shows the illustration of a child on the lips of an adult, strategically drawn in a way that when the lips open, the load gets lifted off the child’s head. Check them out below.

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#2

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#3

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(H/T)