The West Bengal government has launched the Seva Setu Abhiyan on Gandhi Jayanti to help residents access government welfare schemes and public services more easily. The initiative is aimed at taking government services closer to people, particularly those who may face difficulties accessing them through existing channels. The campaign was launched on October 2, marking the birth anniversary of Mahatma Gandhi, and focuses on improving access to welfare benefits and government services at the local level. Key Highlights West Bengal launched the Seva Setu Abhiyan on Gandhi Jayanti. The initiative aims to improve people's access to government schemes. Officials and local administration are expected to help citizens with applications and services. The campaign focuses on taking public services closer to beneficiaries. The initiative aligns with the broader objective of improving last-mile delivery of government welfare programmes. What Is Seva Setu Abhiyan? The Seva Setu Abhiyan is designed as a government outreach initiative to help people access various welfare schemes and public services. Under the campaign, citizens can receive assistance with government-related applications and services without having to navigate the process entirely on their own. The focus is particularly on improving the last-mile delivery of government schemes, ensuring that eligible beneficiaries are able to understand and access the benefits available to them. Why the Campaign Was Launched on Gandhi Jayanti The initiative was launched on Gandhi Jayanti, which is observed across India on October 2. Gandhi Jayanti is associated with Mahatma Gandhi's emphasis on serving communities and improving the lives of ordinary citizens. The West Bengal government's decision to launch the campaign on the occasion places the initiative in the context of public service and grassroots outreach. Focus on Government Welfare Schemes A major objective of Seva Setu Abhiyan is to make it easier for people to access welfare programmes. Citizens may require assistance with understanding eligibility requirements, submitting applications or accessing information about available government services. By providing support closer to communities, the initiative aims to reduce difficulties that beneficiaries can face while navigating government systems. Improving Last-Mile Service Delivery Access to a government scheme does not always end with announcing the scheme. Eligible citizens also need to know about the programme and understand how to apply. The Seva Setu Abhiyan focuses on this gap between the availability of government services and their actual use by beneficiaries. Local-level outreach can help citizens understand the services available to them and receive assistance with the relevant processes. What the Initiative Means for Citizens For residents, the campaign is intended to provide a more accessible route to government services. People who are unfamiliar with online applications or government procedures can benefit from assistance at the local level. This can be especially relevant for citizens who face difficulties with digital access or navigating multiple government departments. Gandhi Jayanti and Public Service Gandhi Jayanti is observed every year on October 2 to commemorate the birth anniversary of Mahatma Gandhi. Government departments and institutions across India mark the day through programmes focused on cleanliness, community participation, public service and social welfare. The launch of Seva Setu Abhiyan in West Bengal adds a public-service component to this year's Gandhi Jayanti observances by focusing on access to government schemes.
