Urvashi Rautela’s team has said it is pursuing legal remedies against a Los Angeles-based artificial intelligence company, alleging that the actress’s name, images and videos were used without authorisation. The team said damages are currently being assessed at ₹7,000 crore.Key HighlightsUrvashi Rautela’s team alleges unauthorised commercial use of her identity.The allegations concern the use of her name, photographs and videos.The team says it is pursuing legal remedies against a Los Angeles-based AI company.Damages are currently being assessed at ₹7,000 crore, according to the team.The development comes amid wider concerns around AI-generated content and celebrity personality rights.Urvashi Rautela’s Team Takes Legal RouteAccording to a statement issued by Team Urvashi Rautela, the actress’s name, images and videos were allegedly used by a Los Angeles-based AI company without permission. The team has said it is pursuing appropriate legal remedies over the alleged commercial use of her identity.The team also claimed that the company’s business had generated billions of dollars in value through the alleged use of Urvashi’s name and content. It said the damages being assessed currently stand at ₹7,000 crore.The allegations have not been established by a court, and the reported ₹7,000 crore figure is the amount currently being assessed by the actress’s team.Team Says AI Technology Does Not Mean PermissionTeam Urvashi has emphasised that developing artificial intelligence or operating a successful AI business does not automatically provide permission to commercially use an individual's identity.The team said that any commercial use of Urvashi Rautela’s name, photographs, videos or likeness should be carried out only with appropriate authorisation.In its statement, the team also directly addressed the company, saying it could build its AI business and brand but should not use Urvashi’s name without permission.Urvashi Rautela and AI-Generated ContentThis is not the first time Urvashi Rautela has spoken out over AI-generated content. Earlier in 2026, she criticised a viral AI-generated image that depicted her alongside other prominent Hindi film actors.At the time, Rautela urged social media users not to use AI creations to pit female actors against each other, arguing that every actress has her own journey.Her latest dispute comes as the use of AI-generated images, videos and voices featuring celebrities becomes a growing legal and industry issue.Growing Debate Around Celebrity Personality RightsThe issue of AI misuse of celebrity identities has also reached Indian courts. Recent cases involving actors including Mohanlal, Varun Dhawan and Ravi Kishan have involved questions around the unauthorised commercial use of names, images, voices and other aspects of a celebrity’s persona.Indian courts have increasingly considered personality-rights protections in cases involving digital content and AI, although the legal framework continues to develop.For Urvashi Rautela, the latest legal move puts the focus on how celebrities can protect their names, images and likenesses as AI tools make it easier to create and distribute digital content.
