Workplace sexism is something that way too many women face in their daily lives. They are looked down upon for everything starting from promotions, pregnancies or working late – but this Tanishq ad is challenging all of that with an important message.
The ad looks at the experiences of various women in the workplace—whether it be an intern, to a mother juggling the household and the professional sphere, or someone who’s pregnant and refuses to be sidelined for it—and talks about the different hurdles they have to overcome in becoming successful. But the overarching message is incredibly empowering—it encourages women to combat all the stigma, discrimination and micro-aggressions and instead, concentrate on performing their best, at work.
It’s an ad that challenges patriarchal notions of what a woman can or cannot do, and in fact, it tells women to not care about all the harmful beliefs and stereotypes society tries to project upon them. Where Indian advertising usually goes horribly wrong when it comes to speaking up for women’s issues, this ad is truly revolutionary for everything it says. Here’s hoping more such advertisements follow suit and start making stronger feminist statements.
Mia by Tanishq celebrates the strong, passionate, driven, ambitious working women of India- the women who not only bring their #BestAtWork but look their best while doing so.
Mia envisions adorning the smart working professionals of today and the rising stars of tomorrow.
Last thing on my mind.
To those who live in their little bubble,
That a girl can’t juggle between the office and the home,
Because they think it’ll be such a struggle.
Well, it’s the last thing on my mind.
And how some colleagues get a kick
By shooting their mouth too quick,
About how I’m getting ahead,
Just because I’m a chick!
It’s the last thing on my mind.
Or that question that everyone seems to have on their face
About why I act like I own the place.
It seems like their fragile egos I bruise, with my views,
Because they think I’m getting too big for my shoes.
Yeah, I’m just an intern, but acting like one
Is the last thing on my mind.
The catch that we shouldn’t have a screaming match.
That debate whether a girl should work late.
How they fuss that market visits to Tier-3 towns are not for us.
“Oh, how heavy these boxes are!”
And honestly, should girls be going to such a bar?
Really, it’s the last thing on my mind.
And whoever came up with this silly notion
That a girl should dress according to her profession?
It’s the last thing on my mind.
Or how just by telling a few dirty jokes,
I become less of a woman and more of a bloke.
Big deal!
We are not long term, is something they believe.
Because soon we’ll get married and go on maternity leave!
That’s the last thing on my mind.
And how they sit and smirk
That if a girl looks good,
She’s probably not good at her work.
It’s the last thing on my mind.
The only thing on my mind is to bring my best to work.
