David Beckham chose the marks on his skin, but millions of children bear marks that they haven’t chosen. Violence against children is wrong. It’s on all of us to end it.#ENDviolence

A football legend, a style icon and a role model for this generation, David Beckham rules for more reasons than one. He’s the man every woman wants and the guy every dude wants to be. When a man of his stature and fame rises up for a cause, the world listens. Famous for his tattoos, David Beckham joined hands with UNICEF for a gripping video on child abuse and not only is it brilliantly shot, it’s one of a kind because it brings to life, Beckham’s iconic tattoos. “David’s own tattoos were marks chosen to represent happy or important memories. Millions of children bear marks of physical, emotional or sexual abuse that they have not chosen,” the makers said. The video tells a story and raises awareness about child abuse using David Beckham’s body. It’s powerful, strong and more than any of that, an important watch. Like Beckham says in the video, “Violence against children marks them forever. It’s wrong – end it.”

Unicef UK is the world’s leading organisation for children in over 190 countries. Right now, millions of children are in danger. They’re facing violence, disease, hunger, and the chaos of war and disaster. Together, we have the power to change that. With your help, we’ll do whatever it takes until every child is safe.