Everyone of us has insecurities about our bodies. Whether you are a size 6 or size 16, the idea of baring your tummy in public, such as at the gym or the pool, may terrify you.
Body positive organization Movement Foundation has launched a new campaign, titled ‘#BellyJelly’, which shows how women of all shapes and sizes can feel powerful in their own skin.
In the video, a diverse range of shirtless women embraced their nature figures while breaking a sweat by doing physical activities, such as running, dancing, and playing tennis.
“When you own your belly jelly, you expose your grit, strength, who you are. When you own your belly jelly, you’re being radically honest and honesty is beautiful. So be beautiful,” the video explained.
The campaign aims to send an important message to all women, especially young girls, that beauty lies on the inside.