What Clif Dickens did to advertising slogans, Viktor Hertz has done to popular brand logos. In a hilarious project titled ‘Honest Logos’, the Swedish designer shows us what famous company logos would look like if they were brutally honest about their product(s). Some are funny, some brash and some brilliant. Check them out below.

Apple

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Facebook

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Camel

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Windows

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Carlsberg

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YouTube

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McDonald’s

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Budweiser

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Dunkin’ Donuts

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IMDb

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Nintendo

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MTV

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Nokia

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Marlboro

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MySpace

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Hollywood

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Playboy

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Harley Davidson

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Jamaica Rum

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Disney

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Starbucks

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Movie Trailers

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Coca-Cola

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PlayStation

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Porsche

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Olympics

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L’Oréal

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7-Eleven

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Fazer

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Absolut

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